Industry Solutions
FOOD & BEVERAGE
F&B Photography & Video That Drives Covers
Dubai's F&B market is one of the most competitive in the world — with over 13,000 food and beverage outlets across the city, global restaurant brands opening their regional flagships in Dubai, and a diner population that simultaneously follows Michelin-starred trends and leads the region on delivery app adoption. Backyard Studio Official has produced food and beverage content for 150+ UAE restaurants, FMCG brands, hospitality groups, and delivery-first food concepts. Food photography is the most commercially direct form of production work we do. A restaurant that updates its Talabat or Deliveroo listing photography sees measurable impact on orders within days. The connection between image quality and revenue is immediate, trackable, and significant — which is why food photography is among the highest-ROI production investments available to F&B operators in UAE. The UAE F&B content market requires two distinct production competencies. The first is platform-optimised delivery photography — Talabat, Deliveroo, Noon Food, and Careem have specific image specifications, aspect ratios, and visual conventions. Dishes that photograph well in a restaurant setting need different styling and lighting to perform on delivery listing pages where thumbnail size is small and the competition per scroll is intense. We understand both. The second is brand content — Instagram, TikTok, and restaurant websites where the goal is making people want to visit, not just order in. This is atmospheric photography and video: the right light, the right styling, the right ambient detail that communicates the experience of being in the restaurant rather than just showing the food on a white background. For FMCG and packaged food brands, the production requirements are different again — with Amazon UAE, Noon, and Carrefour online each having specific main image requirements, A+ content formats, and lifestyle photography conventions that determine listing visibility and conversion.
The Challenge
Bad food photography kills appetite and booking conversions instantly. A dish that looks unappetising in a Talabat listing — regardless of how good the food tastes — will lose orders to a competing restaurant with better photography even at a higher price point. In a market where customers decide whether to order based on a thumbnail they look at for under a second, photography is the most directly commercial element of the F&B marketing stack. For restaurant brands with multiple outlets, the challenge compounds: inconsistent photography across branches creates a brand quality perception gap that undermines the marketing investment in every other channel. A national F&B brand should look consistent whether a customer finds them on Talabat Dubai or Talabat Abu Dhabi.
Our Solution
We shoot food the way it should be experienced — proper food styling to make dishes look their best, precise lighting calibrated to each dish's colour profile, and colour temperature management that makes food look warm, fresh, and appetising on every screen type. For delivery platform photography, we produce to platform specifications — the correct file format, aspect ratio, resolution, and visual style for each platform's listing requirements. For brand and social content, we produce atmospheric photography and video that communicates the restaurant's personality, not just its menu. For FMCG brands, we approach product photography with a conversion focus — understanding what drives clicks on Amazon UAE and Noon versus what performs on Instagram and what works in print retail environments, and planning the shoot to deliver all three from the same session.
What We Deliver
PRODUCTION SERVICES FOR FOOD & BEVERAGE
Menu Photography
Full menu shoots — all dishes styled, lit, and delivered print-ready and web-optimised.
Delivery App Content
Talabat, Deliveroo, and Noon Food optimised photography for maximum CTR on listings.
Restaurant Photography
Ambience, interior, exterior, and team photography for restaurant websites and marketing.
Social Media Food Content
Instagram Reels, TikTok recipe videos, and food content series for brand channels.
FMCG Product Photography
Packaged food product photography for retail listings, e-commerce, and brand campaigns.
F&B Brand Films
Concept-to-screen brand films for restaurant launches and food brand campaigns.
FAQ
COMMON QUESTIONS
How much does food photography cost in Dubai?
Food photography starts from AED 2,500 for a half-day shoot (15–25 dishes), AED 5,000–8,000 for a full-day menu shoot (40–60 dishes), and AED 12,000+ for comprehensive F&B brand packages with video and social content.
Can you optimise photos for Talabat and Deliveroo?
Yes. We understand the image specifications and visual requirements of UAE's major delivery platforms and shoot and deliver files in the correct formats.
Ready to Start?